Sonia Ferencikova is Professor of International Business and Management at the University of Economics, Department of International Business, Bratislava, Slovakia. She earned her PhD at the University of Economics, Slovakia. She frequently teaches at the executive, MBA and bachelor programs of the leading business schools, such as Ross School of Business, Melbourne Business School, WHU Koblenz, Wirtschaftsuniversitaet Wien. Her research interests centers at IHRM and doing business in CEE.